About Us

The Confidence Co. is a new vehicle created by the dynamic Aletté-Johanni Winckler with the sole purpose to grow and expand girl school into a new franchise model – allowing entrepreneurs to invest in a great opportunity by joining the franchise family but making an even greater investment in the personal and confidence development of our youth.

The Confidence Co. is expanding on the already exciting girl school curriculum to grow on the existing girl school value proposition of inner beauty by adding the SAIA touch of style development and etiquette.

About the CEO

Aletté-Johanni Winckler is no stranger to the style and fashion industry. Over the past 13+ years, her name and face have appeared multiple times on television, social media, in magazines as well as books. As an international best-selling author, motivational speaker, songwriter, television presenter, image consultant, wife to worship artist & pastor Heinz Winckler, CEO of the SA Image Academy, and mother of three busy boys and a delightful little girl, this stylish fashionista has proven herself to be a trend setting entrepreneur.

This Journalism graduate’s fashion career officially kicked off in 2009 when she enrolled in a course at the then internationally acclaimed South African Image Company. Here she mastered the ins and outs of Style and Colour Analysis, Fashion Styling, and much more. But this was not enough for our determined guest speaker. In 2019 Aletté enrolled in the Certification Programme of the Association of Image Consultants International (AICI)– a global organisation that sets and promotes the highest professional standards for image consultants in appearance, behaviour and communications. She received her accreditation, making her the very first AICI Certified Image Consultant Trainer in South Africa

Girl School

Girl-School is a unique and empowering journey and course, that will give your daughter tools and knowledge that will grow her confidence, self-esteem and cultivate healthy, powerful habits in her life.

You With Confidence

Empowering & Inspirational Products for pre-teens & teens

Guy School

Guy-School is a unique and empowering journey and course, that will give your son tools and knowledge that will grow his confidence, self-esteem and cultivate healthy, powerful habits in his life.

The confidence Co

A dynamic new business arm of girl school
about us

Our Team

Aletté-Johanni Winckler


Anri van der Linde


Melranda de Klerk

Company Secretary

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